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Private Structure
 
 
 
 
 
 

With the passing of every new season in the ever evolving fashion industry, the fashion sense for most existing underwear products, its style or its forms has remained pretty much unchanged through time. The battle between fashion and practicality raised the question as to what extent can each of the criteria balance themselves on the equilibrium. More often than not, majority will sacrifice their desire for a little more adventurous uniqueness and fashion style for the practicality of comfort and norms. Most will still perceive under gears as personal and private and should not be a fashion item to be paraded or about.

For those who dare to be different in style without compromising the fundamentals of being comfortable and being confident of who they are, PRIVATE STRUCTURE is the SOLUTION to it all. With a creatively driven and acute sense of fashion as well as an up-to-date knowledge about the technology and business, we arrive with challenging new concepts for each brand new seasons, delivering the most appealing and yet the most comfortably structured under gears suited to cater all categories and all needs. Our product range is innovatively diversified, and with new line of products being added every new seasons. Branching out and developing into even wider product lines such as lounge wear, casual wear and gym wear, each range of our products continues to live up to our highest expectations of individuality and character, superb quality merchandise production, sophisticated styles and outstandingly cutting edge designs.

In the waves of enormous global competitions growing from day to day, we hold firm to our strong believes that the ultimate customer's satisfaction is the key to our success and branding, backed by our excellent product quality and promise delivery. Every day, we look for new innovative ways to connect with our existing and new customers from all around the world, delivering them the next best thing that come close in contact with their personal self. A product that will always remain as a fashion statement through time, yet something just as sensitive and sensual with a unique finish of personal touch. Constantly providing value to our business partners, shareholders and staffs, we make positive contributions to the communities where we do business.

Brand Identity

Dynamic, Individualistic, Sophisticated, Smart, Sensual, Romantic Loving

Brand Positioning

Crafting trendy and contemporary fashion forwarded merchandise for individuals who leads a urban and chic lifestyle; enhancing one's confidence either being dressed or undressed.

Brand Direction

Emerge as in international brand by creating emotional and personal connections with customers around the world through inspiring product design, unique store experiences and compelling marketing while upholding world class product quality and delivery.

Brand Value

Creative, integrity, respect, open-mindedness, quality and balance are the key values that guide our success. These values and culture are embedded across our organization and our team of passionate and talented people around the world. We honor them and we believe in doing business in a socially responsible way.

Target Audience

18-35 years old men and women who wants confidence and love while living their quality life.

Market Analysis

The distinctions of products demand among high, middle and low end market are becoming more and more obvious. With the high and middle end consumers preferring reputable brands, creative styles and better services, they pay more attention to the combination of packaging, colors and designs of the products as well as the exclusive demonstration of the merchandise mix. The middle and low class consumers on the other hand, are more sensitive on prices, qualities and the practicality of the products, and whether the material and workmanship are worthy of the product prices.


北京
西单北大街131号
大悦城购物中心3楼 PS专卖
北京
崇文区 崇文门外大街3号
新世界 2F内衣区 INNEE 店内
北京
朝阳区 建国路 87号
(大望桥东北角 华贸中心)
新光天地 二楼 INNEE店内
北京
西单北大街110号
老佛爷百货 Upper Groud Floor2.19-5铺位

   
深圳
罗湖区 京基金融中心
京基百纳空间 NOVO商场 2F-11铺
深圳
罗湖区 宝安南路
华润中心 万象城
四楼 SPORT 100
 
广州
天河区天河路
383号太古汇
负二层 SANSE 名店 PS 专柜

   
成都
小科甲巷 1号(春熙路)
第一城 2F

   
厦门
思明区 鹭江道18号
新领荟广场
地下一层商场 PS专卖


   
昆明
人民中路 17号
新西南广场 B区 326号
PRIVATE STRUCTURE 专卖
昆明
五华区沿河路 7号
王府井百货购物中心
五楼PRIVATE STRUCTURE 专卖

昆明
白塔路 399 号
七彩购物中心
首层 PRIVATE STRUCTURE专卖

南宁
兴宁区 朝阳路 29号
百盛商场 5F L5-10 铺
南宁
宁市 民族大道 136号
万象城 NOVO商场
二楼 PS专柜

 
大连
中山区 友好街 11号
久光百货 5F 525-1号

   
威海
威海市 经济技术开发区
华夏路 13号
佳士客 3F
PRIVATE STRUCTURE 专卖

威海
威海市 环翠区
新威路 17-4号
乐天百货 3F PS 专柜

 
南京
白下区 中山路 18号
德基广场 SNIPES 店内
重庆
重庆市 渝中区 中华路 189
NOVO百货 3F 铺

 
太原
太原市 长风街 116 号
北美新天地时尚中心
四楼 PRIVATE STRUCTURE 专卖

青岛市
李沧区 夏庄路1号
伟东乐客城

 


Hong Kong
CITISTORE
新界 荃灣 地段 301號 荃灣 城市中心 II期
九龍 將軍澳 新都城中心商場 II期 2樓
新界 元朗 地段 464號 教育路 1號 千色廣場 3樓
新界 沙田 馬鞍山 鞍祿街 18號 新港城中心 3樓
九龍 大角咀 福利街 8號 港灣豪庭廣場 地下

CIRCLES
九龍 尖沙咀 彌敦道 118號 美麗華酒店 Mira Mall 203號鋪

祟光百貨
香港 銅鑼灣 軒尼詩道 555號 祟光百貨 5樓

一田百貨
新界 沙田 新城市廣場 第三期 一田百貨 2樓


Macau
新八佰伴
澳門 澳門商業 大馬路 新八佰伴 3樓

Soft & Intimate
澳門 威尼斯人度假村 2527 號鋪



Malaysia

  Boutique
PRIVATE STRUCTURE
- BANGSAR VILLAGE
Lower Ground Floor,
Bangsar Village,
1, Jalan Telawi Satu, Bangsar Baru,
59100 Kuala Lumpur.


Taiwan
台北統一阪急 4樓
台北市 忠孝東路 5段 8號 4樓 (02)8786-2568

台北西門誠品 2樓
台北市 西門町 峨嵋街 52號 2樓 (02)2375-2078

ATT 4 FUN 4樓
台北市 信義區 松壽路 12號 4樓 (0966-529-307)

台中大遠百 7樓
台中市 西屯區 中港路 二段 105號 7樓 (04)2225-8046

高雄大遠百 9樓
高雄市 三多四路 21號 9樓 (07)537-5649

高雄阪急 6樓
高雄市 前鎮區 中華五路 789號 6樓 (07)812-6728

ONLINE STORE

For inquiries
  • Please email us at speakup@privatestructure.com
    Note: The above stores sell genuine PRIVATE STRUCTURE products.
    You may contact the above stores to check the availability of PRIVATE STRUCTURE products.
     
   
 
   
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China, Hong Kong, Malaysia, Singapore, Indonesia, Thailand
中国, 香港, 马来西亚, 新加坡, 印尼, 泰国
Email : hq@walkinonline.com
 
   
 
 
   
 
 
   
 
 
   
 
 
 
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